DOES HAVING AN UP-TO-DATE WEBSITE REALLY MATTER?

IS Your Website UP-TO-DATE? IT MIGHT BE TIME TO PONDER A NEW LOOK

When was the last time your website was updated? If you have to think about it, it’s been way too long! Having an up-to-date website generally makes your company stand out from the competition and be seen as progressive and innovative. But how much does having an up-to-date website actually matter? How much can your business actual benefit from an updated website? After all, we all have seen those butt ugly websites rank high on Google. Lets ponder the issue.

IT REALLY DOES HELP YOUR RANKINGS

Today, almost everything begins with a quick search online. If your website hasn’t been updated in quite some time, your site probably isn’t ranking too high in the search engine results which means your customers are having a hard time finding you and the products and services you offer. Having a fresh and up-to-date website helps your ranking within the search engine. Also, visitors want to see something new or learn new information every time they visit your website. So updating with your website with new content actually gives them a reason to come back. And not only that, did you know that Google looks at the way your website is laid out for user experience and readability? Believe it or not, that is a very large determining factor on how you rank.

I DON’T HAVE THE TIME FOR THIS…

How many potential prospects that visit your website will wait the extra 15 seconds for your homepage to load? Probably not many! Especially if the navigation isn’t user-friendly, you have lost your prospective customer. Or at the very least, this will have given them a bad first impression. Time is of the essence when you have a new or returning visitor coming to your website. If your website is buggy or takes a long time to load, most of your visitors will leave your site and look elsewhere. I suggest checking out the great free resource called http://tools.pingdom.com/ to check the speed of your site. It will give you a score and show you all the different items that make your site the speed it is. 

PEOPLE JUDGE A BOOK BY IT’S COVER…SORRY

Having a beautiful up to date website shows you care about your brand. I sincerely remind you to look at your website as your virtual office. Studies have shown that many people are turned off by a dated website and will not do business with them that have one. You might have the most up to date service or technology, but if your site looks like a twelve year olds myspace, then it is time for a change. Or, if you think your site is awesome, but others speak differently, it might be time to listen to the crowd, even if you do not agree. Up to date websites do not just happen, they are created with an intentional, don’t settle for less spirit. Having an up-to-date website gives you a chance to analyze your marketing efforts to ensure you are in line with your website’s demographics. This will also help you measure the effectiveness and performance of your current website. An older website may not have the necessary tools to help measure just how effective your online presence is.